Conventional cotton farming ruins the environment and has for the last 30 years been a complete nightmare for millions of farmers. The short version is that global chemical companies have made poor farmers in developing countries dependent on their GMO-cotton, chemical fertilizers and pesticides. In the end all profit goes to the big companies while the farmers work extremely hard for nothing. They end up with a polluted, sterile environment and can no longer support their families. Organic cotton is about going back to how it used to be, farming cotton in a sustainable way, in touch with nature. What you pay for the cotton ends up in a farmer’s household, paying for food and school, instead of dividends to greedy shareholders. Simply, the way it should be.